WHY is Personal Brand Photography Important to your Business, and WHO needs it? The Benefits of Personal Brand Photography If you are using stock images to promote your business rather than professionally shot personalised images, you really are missing a trick. For example, consider you are in the market for a Business Coach – it’s quite a ‘perso...

WHAT is Personal Brand Photography and HOW can it be used in your Business? “… the human brain processes images 60,000 times faster than text, and 90 per cent of the information transmitted to the brain is visual.” International Forum of Visual Practitioners No doubt, as a business owner you will be familiar with using imagery to promote your...

A photograph is more than just a click of the shutter Choosing the right photographer for YOU So, you have recognised the importance of having current and engaging images to promote yourself or your business, and now need to find the right photographer for you. It can be a daunting task – from an online search you will know there are many of us p...

Food Photography for your business It doesn’t have to be daunting! Whether you're a bustling restaurant, a charming café, or a food truck on the move, capturing the essence of your culinary creations can be achieved, regardless of your business's scale. In this blog post I am discussing a recent Thai food shoot – working with a small business – and...

The Importance of the Professional Headshot First impressions count – rightly or wrongly - we all take views, and make judgements, from our first impressions. We might not always be right, but ultimately we do take an initial view from what is in front of us. With that in mind, consider the importance of the professional headshot. More often th...

Actor Headshots - Getting it right As an actor, your headshot is often the first thing casting directors and agents see when considering you for a role. A good headshot can make the difference between getting an audition or being overlooked, so it’s important to put thought and effort into making sure yours is the best it can be. Keep it simple...

Headshots -It's All About the Crop Well, its not all about the crop – but how a photograph is cropped can make it more visually appealing and more impactful. One of the main reasons photographers use a tight crop in photography is that it allows you to focus on the subject within the frame, eliminating distraction. It also creates a sense of intim...

Backing Essex Business – Group2Grow I was recently lucky enough to have the opportunity to take part in the ‘Group2Grow’ peer group business development programme – supported by Essex County Council. The programme brought together small business owners, coming together every fortnight to discuss the issues we all face when running a business, and...

Professional Headshots - What to Wear To get the most out of your professional headshot shoot, it makes sense to take the time to consider and plan what to wear. A good headshot should represent you at your best, drawing our eyes to you – and isn’t distracted by what you are wearing. Here are my thoughts on what (and what not) to wear. Don’t...