Business Development - Group2Grow

August 19, 2022  •  Leave a Comment

 

Backing Essex Business – Group2Grow

 

I was recently lucky enough to have the opportunity to take part in the ‘Group2Grow’ peer group business development programme – supported by Essex County Council.

The programme brought together small business owners, coming together every fortnight to discuss the issues we all face when running a business, and how to approach them.

 

Getting out of your comfort zone

When I say discussing ‘issues’ – this really means getting focus on the things that put us out of our comfort zone – and how to tackle them effectively.  For me, being an introvert, putting myself out there, and marketing my business doesn’t come easy to me.  As a photographer I want to be behind the camera – and not be a sales person.
 

I don’t like it when people are pushy and ‘salesy’ towards me – so I don’t want to be like that when working with my clients.  The programme made me realise I don’t have to be.  Us business owners need to be visible - and ensure we are keeping our online profiles up to date (I really need to do better at that) – but we can align how we ‘sell’ what we do in a way that fits our personality.

Headshot of a female with mid length hair wearing a black top, photographed against. grey background

I won’t be salesy

 

In line with that, when communicating and working with clients I am open in approach, and after the shoot my clients will generally be provided with an online proofing gallery, with time allowed to select the images they want to purchase.  I am of course happy to provide my recommendations on the most engaging images, and work through the ‘choosing’ process with you – and we can do that straight after the shoot if time is of the essence – but I won’t pressure on this.


 

A selection of images of the same actor, in different poses and different outfits, demonstrating range

 

Shoot’s aren’t that scary

 

I recognise most people coming to me for professional headshots are REALLY not comfortable being in front of the camera – I know – same here.  A recent client on arrival mentioned he aligned it to a visit to the dentist.  Funny as that was – it made me realise that I need to ensure my clients and potential clients know that my shoots are relaxed and unrushed; and I have tricks in my arsenal to ensure that you relax and we get the images you are looking for.  The business development programme helped me understand how important it is that potential clients see who I am and how I work.

Joining Group2Grow helped me to realise I just need to be me and keep doing what I do best - which is looking after my clients.  My story on the programme and how it worked for me is on the link below.

 

Headshot image of a female actor with curly hair wearing a blue topFemale Actor Headshot Headshot image of a female actor with straight hair, wearing a black topFemale Actor Headshot

 

https://backingessexbusiness.co.uk/essex-success-stories/michelle-dulieu-photography

 

There are many types and style of photographer - if the way I work appeals to you – get in touch – I’d love to discuss your photography requirements.

 

GET IN TOUCH
 

 

Image of a studio actor headshot of a female with fair hair, wearing green, shot against a dark backgroundFemale headshot Male corporate headshot, shot against a grey background.   Subject wearing a blue shirt. Actress headshot of female with dark hair wearing a brown top looking directly to camera. Female HeadshotFemale HeadshotFemale Studio Headshot

 

 


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